Skate Ratz
SKATE RATZ is a roller derby supply company located in Ohio. Although they do have a storefront, most of their business is done through their online store.
Their current branding does not fairly represent SKATE RATZ as the successful company that they are. There are many inconsistencies within their current brand identity which is geared more towards skateboarding, rather than rollerskating/roller derby.
My strategy is to rebrand the identity while developing a community within the Skate Ratz brand.
The Team
In addition to the shop, I also branded a Skate Ratz team. I designed and illustrated a logo for the team, I art directed a photoshoot for the player cards, and mocked up their uniforms.
